Apple and Samsung go hand in the smart TV market

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Apple and Samsung go hand in the smart TV market



The Smart TV of the Korean firm will offer movies and TV shows from iTunes and will be compatible with AirPlay 2


   The two biggest rivals in the smartphone market have joined hands in a historic alliance in the smart TV market . Samsung's smart TV devices will offer Apple's iTunes service with all the content offered by the Californian company.

With this integration, users of the Apple ecosystem will have direct access to their library , as well as purchases and rentals within the Apple store, all without relying on an Apple TV or other hardware connected to the TV. The integration will be done through a new application , which will be installed on all models of the televisions that Samsung will launch from the spring of this 2019 . The 2018 TVs may also have it with an update of their firmware.

  The agreement was announced before the start of the most important technology fair in the world - the CES of Las Vegas - in which the major device manufacturers and application developers present the great novelties of the year. The announcement also comes days after the Cupertino company's stock market scramble, which lowered its revenue forecasts for the first time in 20 years and sank in the stock market with a drop that was around 10%.

The CEO of the company, Tim Cook, sent a letter to investors explaining that the sales of the new iPhone are worse than expected, and that the trade war between the United States and China is seriously affecting the manufacturer's sales. the area of ​​influence of the Asian giant.

The two companies have been facing for several years in a legal battle over the patent for the phones, in which Apple accused Samsung of copying the design of the iPhone. After several trials, in June the end of the 'war of seven years' would come. The two technological giants made peace after several court disputes and millions of dollars in paying lawyers.

The agreement came after the verdict of last May that condemned Samsung to pay Apple 538 million for copying the design of the Iphone . Now the companies "have agreed to withdraw and resolve their remaining demands and resources in this matter," a statement said.

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