Vocento and PRISA will create a joint program management platform for programmatic advertising

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Vocento and PRISA will create a joint program management platform for programmatic advertising



  Vocento, number one in the press and leader in regional markets thanks to the establishment and positioning of its head offices, and PRISA, the largest group of Spanish-speaking media, present in 23 countries and leader in education, information and entertainment, have arrived to an agreement for the creation of the main programmatic advertising platform in Spain.

The objective of this Market Place is to achieve the aggregation of qualitative audiences for the sale of programmatic advertising, which allows advertisers to have high visibility rates and generate efficient campaigns for users, thanks to the volume of data provided by both companies, such and as has already happened in other important European markets such as the United Kingdom, Germany or France.

This project was born with the vocation of incorporating new partners from the main publishers of Spain.

Vocento and PRISA will continue independently with the sale of advertising through their brands, but additionally they will join their inventory to have a highly competitive product in the marketing of audiences.

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